A Nation of Victims
President Bush, like many dominant personality types, uses dependency-creating language. He employs language of contempt and intimidation to shame others into submission and desperate admiration.
According to the article, Bush uses several dominating linguistic techniques to induce surrender to his will. The first is empty language.[...] Another [...] is personalization. But Bush's most frequently used is negative framework. A negative framework is a pessimistic image of the world. Bush creates and maintains negative frameworks in his listeners' minds with a number of linguistic techniques borrowed from advertising and hypnosis to instill the image of a dark and evil world around us. Catastrophic words and phrases are repeatedly drilled into the listener's head until the opposition feels such a high level of anxiety that it appears pointless to do anything other than cower. [...] To create a dependency dynamic between him and the electorate, Bush describes the nation as being in a perpetual state of crisis and then attempts to convince the electorate that it is powerless and that he is the only one with the strength to deal with it.
This is a very interesting essay.